What is integrity? It’s really the same as having character. D.L. Moody defined integrity as what you are in the dark. In other words, integrity is who we are when there is no one around to impress. It’s the real us. Humorist Will Rogers once said, “So live that you would not mind selling your pet parrot to the town gossip.” That’s the idea of integrity. Personal character and integrity is something we develop on a daily basis.